Not everyone will agree that WordPress is a good choice in building a business website. But why not? After all, a lot of business websites today use WordPress as their platform, most designers favour WordPress as their platform of choice, find a good business website template and you will see that it is built in WordPress.
WordPress is probably not for your business if you are building a large e-commerce store, or your business needs specialized capabilities such as complex directories, custom cataloguing and many others. There is no one-size-fits all platform, so definitely WordPress is not the solution for every business. However, if you are one small business service provider, the WordPress is the ideal website platform for you. It doesn’t matter if you’re an accountant, a lawyer, doctor, realtor, massage therapist, yoga instructor, or businessman who needs a simple website to display your products and services, or you’re a restaurateur, caterer, entrepreneur or repairman who needs to come up with a multi-functional website, WordPress is a good choice.
If you are planning to use WordPress, take a few days to learn the platform. It’s easy that if you focus on understanding it, your website can be up and running in no time. Buy a domain, find and good hosting company and install WordPress.
Upon installation, find a good theme that matches your services and website needs. There are thousands of templates available online, all you need to do is choose the best business website template around. In WordPress alone you can find good templates that you can easily install and if you can’t find one to your liking, use the WordPress theme builder such as Headway, Thesis and Builder. It would take a little longer because you will be personally making design decisions but it is going to be worth it in the end.
Once installed, add some functionalities with plugins such as:
- Google XML Site which creates a sitemap for your website
- WordPress.com Stats for tracking your traffic
- SEO plugin by Yoast for easy optimization
- Contact Forms such as Gravity Forms or WuFoo
- And so much more
The best advantage of putting your website in the WordPress platform is it gives you the ability to control your website. What you put on it will be entirely based on you. Your content, plugins, ads, etc. will all be from you.
For a small business owner who has a knack for tweaking websites, it is liberating to come up with your very own website. You can add content as you please, change colors whenever needed, or remove something unnecessary. You will not be dependent on anyone except you and your skills. Adding content on WordPress is easy with its content management software so for sure you can do it.
Be reminded however, that a website alone will not make your business prosper, it is only the first step. Traffic will come from active advertisements, affiliate marketing, and aggressive SEO. You have to learn all these yourself if you don’t want to spend so much on traffic building. The internet has a plethora of information pertaining to these topics so will learn so much after reading tips offered by generous online marketers like you.
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