In this age of mobile connectivity, it is critical for a business to invest into a good online home also known as a website. However, some just dive in and make websites without giving it so much thought. Little did they know that a website’s usability should not be neglected as it is critical for the success of any business. A website that can be navigated easily and quickly has a better chance of success.
Remember that a successful website will boost a business’ revenue and sales. Potential customers should have a seamless experience on their visits to make them stay and know your products or services. What sets you apart from the competition is your user-friendly website.
Here are some vital characteristics of a user-friendly website:
- Mobile Compatibility and Accessibility – As more and more people use their mobile phones to do just about anything, browsing included. A mobile optimized website has become a necessity. However, if you have an existing website, check how it appears on mobile. Recently created website design templates are already mobile compatible. However, if you are unsure, you can use the Google mobile site tester for testing and ask a web developer to come up with a mobile-friendly version of your website.
- Well-planned Architecture – No one wants to view a cluttered website. How the information is presented and arranged for good usability will affect the user experience in your website. Carefully plan and present your categories and sections in a way easy for the users.
- Well-formatted Content – Users would normally read content that catches their fancy. Then they would skim the whole article. With this in mind, you know that you need to format your content this way through proper use of headings, sub-headings bullets, paragraphs and lists to break up voluminous texts.
- Loads fast – A website that takes so long to load is one of the reasons why users leave. A good loading time is only within 4 to 6 seconds. Your average load time affects your search engine ranking. Remove unnecessary plugins as it slows down the speed of any website. One common cause are the social media sharing plugins.
- Easy Navigation – Limit the number of menu items as much as possible. Large sites with several sections and pages should utilize drop down menus and sub-navigation so the website remains clean and clutter-free despite the voluminous information within.
- Effective Template – An effective website is to the eye is pleasing to the eye. It must convey the mission and vision of your company. Remember that your branding should be seen in every aspect of your website.
- Usable Forms – Forms are an important element of websites, may it be for business or personal use. A form allows users to interact with the company and are very useful in generating leads.
A website plays a vital role in the success of any business. This is why companies and individuals invest so much in the creation of their websites. Nowadays, we are left with lots of options: you can either choose from so many website design templates available or have someone develop the best one for you.
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