Never Miss Another Flooring Call
You're kneeling on a subfloor laying a herringbone pattern, both hands on a tapping block. The phone rings from across the room — another estimate request. By the time you reach it, it's gone to voicemail and they've already called the next flooring contractor. Guru picks up in under a second.
Built for Flooring. No contracts. Cancel anytime.
Sound Familiar?
Why flooring companies lose jobs
You already know these scenarios. Every one of them is money walking to your competitor.
Your hands are always on the floor, not on your phone
Installing flooring means you're on your knees with tools in hand 90% of the workday. Phone calls during install hours go to voicemail by default. Guru handles them — books the estimate, captures material preferences, and you see the details on your next break.
Material questions waste hours
"What's the difference between LVP and engineered hardwood?" "Is your laminate water-resistant?" "How thick is your carpet pad?" These calls eat phone time and most don't book. Guru answers common product questions with your specifics and qualifies buyers before booking.
Insurance and water-damage jobs move fast
When a customer has water damage, their insurance adjuster gives them a list of restoration-approved flooring contractors. Whoever responds fastest gets the job. Guru answers in under a second and books the measure — you win the insurance work.
Commercial flooring bids need real callbacks
Property managers, GCs, and office tenants replacing flooring in commercial spaces don't leave voicemails. They move on to the next contractor on the list. Guru answers immediately, captures scope, and pages you with a commercial flag so you prioritize the callback.
Trade Intelligence
What Guru knows about flooring
Not a generic answering service. Guru is trained on how flooring jobs actually work — the terminology, the urgency, the pricing.
Scenario
Customer wants to replace "carpet with hardwood"
How Guru handles it
Guru knows this is a whole-room tear-out plus install — different scope from a simple swap. It asks about subfloor type (concrete slab vs. wood subfloor — affects material choices), room size, and budget range if offered. Books an in-home measure at your consult rate.
Scenario
Someone asks about "LVP vs. hardwood for a kitchen"
How Guru handles it
Guru knows LVP is water-resistant and more practical for kitchens, while hardwood is more premium but vulnerable to spills. It explains the tradeoff simply (durability/price vs. appearance/resale), lists the brands you carry, and books a showroom visit or in-home measure.
Scenario
Caller says "we have water damage and need new flooring fast"
How Guru handles it
Guru recognizes insurance-work urgency. It asks whether they've filed a claim, whether a restoration company is involved, and books the earliest available measure. Flags the lead as insurance work so your estimator preps for restoration documentation.
Scenario
Commercial customer asks about "replacing flooring in a 4,000 sq ft office"
How Guru handles it
Guru captures commercial scope — square footage, current flooring type, whether the space needs to stay operational during install (nights/weekends). Quotes your commercial consult rate and routes to your commercial estimator.
Why Contractors Switch to Guru
Compare your real options
You’re already paying for missed calls. The question is how much.
| Missing the Call | Hiring a Receptionist | Answering Service | Guru | |
|---|---|---|---|---|
| Monthly cost | $0 (but you lose $3,000+/mo) | $2,500–4,000/mo | $200–500/mo + per-min fees | $149/mo flat |
| Available hours | Only when you answer | Business hours only | 24/7 but impersonal | 24/7, trained on YOUR business |
| Books appointments? | No | Maybe | Rarely | Yes, automatically |
| Knows your services? | N/A | Takes months to train | Reads a script | Knows everything, day one |
| Handles multiple calls? | No | One at a time | Yes, but generic | Yes, unlimited |
Monthly cost
Available hours
Books appointments?
Knows your services?
Handles multiple calls?
How It Works
Three steps to never missing a call again
Forward Your Calls
When you're on a job, after hours, or on weekends — calls forward to Guru. Takes 2 minutes to set up with any phone provider.
Guru Answers Like Your Best Employee
Guru knows your services, hours, pricing, and service area. It sounds natural. Customers don't know it's AI. It books appointments and captures leads in real time.
You Get a Text + a Booked Job
After every call, Guru texts you a summary — who called, what they need, and whether it booked an appointment. You call back only if you want to.
After Hours
9:30 PM, Saturday. Your phone rings.
You’re asleep. Your competitor’s phone is ringing too — and going to voicemail. Guru answers yours in under a second, triages the emergency, and books the job before you wake up.
Outcome: $4,800 insurance LVP replacement booked, customer gets their kitchen back, you win the job because you answered at 9:30 PM.
Caller
"Hi, our dishwasher leaked last week and our kitchen floor is ruined. Insurance said we can pick our own contractor. How fast can you come measure? We want LVP or something waterproof."
Guru
"I'm sorry you're dealing with that — insurance flooring jobs are something we handle all the time. LVP is a great pick for a kitchen after water damage. I can get our estimator out Monday morning or Tuesday afternoon. Which works better? We'll document everything for your claim."
Booked & Summary Sent
$4,800 insurance LVP replacement booked, customer gets their kitchen back, you win the job because you answered at 9:30 PM.
You slept through the whole thing.
Simple, Honest Pricing
Less than one missed job.
No hidden fees. No contracts. Cancel anytime.
Guru
AI that answers your phone, books the appointment, and texts you a summary.
100 min/mo included. Additional minutes at $0.50/min — no surprise bills.
- AI Voice Answering (100 min/mo)
- AI Chat Widget
- SMS Call Summaries
- 24/7 Coverage
- Scheduling & Booking System
- Customer Database & Call Logs
- Invoicing & Job Tracking
- Automated Review Requests
Need a website too? We build and manage them for existing Guru customers — ask after signup.
Try Guru for 7 days. If you’re not blown away, you pay nothing.
No questions asked. No contracts. Cancel anytime.
Become a founding customer
We're onboarding a small group of contractors who want the best AI answering their phone in the industry. In exchange for your feedback, you get perks nobody else will.
- Setup fee waived ($299 value)
- Locked-in founding member pricing
- Direct access to the team building Guru
- Your feedback shapes the product
- Priority support — always
No commitment until you're live. 7-day money-back guarantee.
FAQs
Questions from flooring companies
Guru shares per-square-foot ballpark ranges if you've given them (e.g., "LVP installed is typically $6–$9/sq ft, hardwood $10–$15/sq ft") but always books the in-home measure for accurate quoting. Flooring prices depend on subfloor condition, transitions, stairs — sight-unseen quotes are never reliable.
Guru explains the basic tradeoffs — LVP for durability and moisture, hardwood for resale, tile for bathrooms and wet areas, carpet for comfort — and points customers to your showroom or an in-home measure for real decisions. It doesn't make style recommendations itself.
Yes. You can set up separate appointment types — showroom visits (at your showroom location) and in-home measures (at the customer's house) — with different durations and staff assignments. Guru books the right one based on what the customer needs.
It's the same forwarding your phone already supports. When you're on a job, after hours, or just busy — calls go to Guru instead of voicemail. Takes 2 minutes to set up.
Yes. Unlike a receptionist or even you, Guru can handle unlimited simultaneous calls. A busy Friday when everyone calls at once? Guru answers every single one.
No contracts. Cancel anytime. 7-day money-back guarantee. We're confident enough in Guru that we don't need to lock you in.
Guru also works for
Your Competitors Answer Every Call. Do You?
Try a demo call right now. Hear Guru answer, book an appointment, handle objections — all in real time.