Built for Appliance Repair

Never Miss Another Appliance Repair Call

You're behind a dishwasher with the kick plate off, confirming a stuck water-inlet valve. Your phone is in the truck. That's another fridge-not-cooling call going to voicemail and straight to the next guy on Google. Guru picks up, captures make, model, and symptom, and books the next service call before you finish this one.

Built for Appliance Repair. No contracts. Cancel anytime.

Sound Familiar?

Why appliance repair companies lose jobs

You already know these scenarios. Every one of them is money walking to your competitor.

You cannot answer with your hands inside an appliance

Diagnostics require both hands and full attention. The phone rings, you can't grab it, and whoever was calling finds the next repair shop on Google. Guru picks up, captures make/model/symptom, and has the next job on your calendar before you button up the current one.

“Is this worth fixing or should I just buy new?”

You hear this on every call. Customers want a triage opinion before committing to a service fee. Answering well is how you book jobs — missing the call is how you lose them. Guru explains your service-call policy, gives the honest 'repair vs. replace' framing you train it on, and books the visit.

Warranty questions eat your schedule

“Is this still under manufacturer warranty?” “Do you work on LG?” “Can you bill my home warranty company?” These are context you need upfront, not callbacks to chase. Guru asks brand, age, and warranty details before booking so you show up with the right parts and paperwork.

Same-day emergencies are your highest-margin calls

Broken fridge with a freezer full of food. Washer that dumped water on the laundry room floor. These customers will pay premium for same-day service. Guru flags urgency, offers your soonest slot, and pages you with a same-day-flagged SMS so you can reshuffle if it makes sense.

Trade Intelligence

What Guru knows about appliance repair

Not a generic answering service. Guru is trained on how appliance repair jobs actually work — the terminology, the urgency, the pricing.

Scenario

“My LG refrigerator is buzzing loud and the freezer is getting warm”

How Guru handles it

Guru recognizes this as a likely compressor, evaporator fan, or linear-inverter issue — LG-specific territory and potentially a linear-compressor warranty case. It captures model and purchase date, asks whether food has thawed, and books a same-day or next-morning diagnostic at your emergency rate.

Scenario

“Our Whirlpool dishwasher is leaving soap on dishes and won’t drain”

How Guru handles it

Guru knows drain issues and dispenser failures are two separate problems, captures both symptoms, grabs the model number, and asks whether the drain hose is making gurgling sounds. Books a standard diagnostic and notes the likely parts so you can stock the truck before you leave.

Scenario

“Do you work on Sub-Zero?” (or Viking, Wolf, Thermador, Miele)

How Guru handles it

Guru knows high-end brands are specialty-service territory with different service fees and often factory-authorized requirements. It confirms whether you service that brand before booking — and if not, politely explains and avoids wasting the customer’s time or a truck roll.

Scenario

“It’s a home warranty claim through American Home Shield”

How Guru handles it

Guru knows home-warranty calls come with specific billing and documentation requirements. It flags the warranty company in the booking notes, captures the claim number and dispatch fee, and routes it onto your home-warranty calendar if you keep one separate from direct-pay.

Why Contractors Switch to Guru

Compare your real options

You’re already paying for missed calls. The question is how much.

Monthly cost

Missing the Call$0 (but you lose $3,000+/mo)
Receptionist$2,500–4,000/mo
Answering Service$200–500/mo + per-min fees
Guru$149/mo flat

Available hours

Missing the CallOnly when you answer
ReceptionistBusiness hours only
Answering Service24/7 but impersonal
Guru24/7, trained on YOUR business

Books appointments?

Missing the CallNo
ReceptionistMaybe
Answering ServiceRarely
GuruYes, automatically

Knows your services?

Missing the CallN/A
ReceptionistTakes months to train
Answering ServiceReads a script
GuruKnows everything, day one

Handles multiple calls?

Missing the CallNo
ReceptionistOne at a time
Answering ServiceYes, but generic
GuruYes, unlimited

How It Works

Three steps to never missing a call again

01

Forward Your Calls

When you're on a job, after hours, or on weekends — calls forward to Guru. Takes 2 minutes to set up with any phone provider.

02

Guru Answers Like Your Best Employee

Guru knows your services, hours, pricing, and service area. It sounds natural. Customers don't know it's AI. It books appointments and captures leads in real time.

03

You Get a Text + a Booked Job

After every call, Guru texts you a summary — who called, what they need, and whether it booked an appointment. You call back only if you want to.

After Hours

7:23 PM, Sunday. Your phone rings.

You’re asleep. Your competitor’s phone is ringing too — and going to voicemail. Guru answers yours in under a second, triages the emergency, and books the job before you wake up.

Outcome: Samsung refrigerator compressor replacement booked for Monday 8 AM — $485 job saved from a competitor because Guru answered at 7:23 PM Sunday.

AT&T7:23 PM, Sunday87%

Caller

“Our refrigerator died sometime today and the freezer full of food is starting to thaw. It’s a Samsung, maybe 5 years old. Any chance someone can come look at it tomorrow?”

Guru

“I’m sorry — that’s stressful with a full freezer. Yes, we can get a tech out tomorrow. I have 8 AM or 10:30 AM open for a diagnostic. The service call is $95 and applies toward the repair if you move forward. Want to grab the 8 AM?”

Booked & Summary Sent

Samsung refrigerator compressor replacement booked for Monday 8 AM — $485 job saved from a competitor because Guru answered at 7:23 PM Sunday.

You slept through the whole thing.

Simple, Honest Pricing

Less than one missed job.

No hidden fees. No contracts. Cancel anytime.

Voice + Chat + Booking + Reviews — all included in one simple plan. $149/mo.
The Plan

Guru

$149/mo

AI that answers your phone, books the appointment, and texts you a summary.

100 min/mo included. Additional minutes at $0.50/min — no surprise bills.

  • AI Voice Answering (100 min/mo)
  • AI Chat Widget
  • SMS Call Summaries
  • 24/7 Coverage
  • Scheduling & Booking System
  • Customer Database & Call Logs
  • Invoicing & Job Tracking
  • Automated Review Requests
Activate Guru — $149/mo

Need a website too? We build and manage them for existing Guru customers — ask after signup.

Try Guru for 7 days. If you’re not blown away, you pay nothing.

No questions asked. No contracts. Cancel anytime.

Limited Availability

Become a founding customer

We're onboarding a small group of contractors who want the best AI answering their phone in the industry. In exchange for your feedback, you get perks nobody else will.

  • Setup fee waived ($299 value)
  • Locked-in founding member pricing
  • Direct access to the team building Guru
  • Your feedback shapes the product
  • Priority support — always
Activate Guru — $149/mo

No commitment until you're live. 7-day money-back guarantee.

FAQs

Questions from appliance repair companies

Guru shares your service-call fee upfront and can give rough ranges for common repairs if you train it on them (e.g., “washer drain-pump replacement is typically $220–$320”). But it always books a diagnostic before committing — actual repair cost depends on the failure and parts, which you confirm on-site.

Yes. You set up which home-warranty companies you work with (American Home Shield, Choice, First American, etc.) during onboarding, and Guru routes those calls to your warranty workflow — capturing claim numbers, insurer details, and the right dispatch fee. Direct-pay customers stay on your standard calendar.

Guru confirms brand coverage before booking. If a caller mentions a brand you don’t service, Guru politely lets them know so you don’t roll a truck to a job you can’t complete. You can update the covered-brands list anytime.

It's the same forwarding your phone already supports. When you're on a job, after hours, or just busy — calls go to Guru instead of voicemail. Takes 2 minutes to set up.

Yes. Unlike a receptionist or even you, Guru can handle unlimited simultaneous calls. A busy Friday when everyone calls at once? Guru answers every single one.

No contracts. Cancel anytime. 7-day money-back guarantee. We're confident enough in Guru that we don't need to lock you in.

Your Competitors Answer Every Call. Do You?

Try a demo call right now. Hear Guru answer, book an appointment, handle objections — all in real time.