Built for Plumbing

Never Miss Another Plumbing Call

A pipe bursts at 11 PM. The homeowner is standing in an inch of water with a wrench and a panicked look, hitting Google. Whoever answers first gets the $1,800 emergency — period. Guru picks up in under a second, every time.

Built for Plumbing. No contracts. Cancel anytime.

Sound Familiar?

Why plumbing companies lose jobs

You already know these scenarios. Every one of them is money walking to your competitor.

Burst pipes do not wait for business hours

Emergency plumbing calls hit at 2 AM, on Christmas Eve, during the Super Bowl. Every call that rolls to voicemail is a $1,500–$3,000 job handed to the next plumber on the list. Guru answers all of them, dispatches by urgency, and texts you the details.

You're under a sink or in a crawlspace

You're laid out on your back in 18 inches of crawlspace snaking a main line. Your phone rings, you can't reach it. By the time you're out, the lead is gone. Guru handles the call while your hands are busy.

Price shoppers eat your dispatcher alive

"How much to snake a drain?" "What's your trip charge?" "Do you warranty your work?" Half your calls are tire-kickers who waste an hour of phone time. Guru answers pricing and warranty questions with your exact numbers, qualifies serious leads, and only books real work.

Commercial property managers expect instant response

A restaurant with a backed-up kitchen sink loses $500/hour in revenue. They call every plumber on their list until someone answers. Guru answers first, knows commercial calls come before residential, and routes to whoever handles your commercial accounts.

Trade Intelligence

What Guru knows about plumbing

Not a generic answering service. Guru is trained on how plumbing jobs actually work — the terminology, the urgency, the pricing.

Scenario

Caller says "my basement is flooding"

How Guru handles it

Guru treats this as a code-red emergency. It asks if they've shut off the main water valve, walks them through where to find it if not, books the earliest emergency slot, and sends you an SMS tagged "FLOOD" so you see it immediately. Never confuses it with a slow drip.

Scenario

Customer asks for "a quote to snake a drain"

How Guru handles it

Guru quotes your standard drain-cleaning price (say, $189 flat-rate for a simple drain) and books the job. If they ask about the main line or sewer, it knows that's a different scope — usually camera inspection first — and books a diagnostic instead.

Scenario

Someone mentions a "water heater leaking from the bottom"

How Guru handles it

Guru knows bottom-tank leaks mean the tank is done — it's a replacement, not a repair. It books a water-heater replacement consultation, asks tank size (40 gal, 50 gal, tankless preference), and flags it as a same-day or next-day priority since the leak will only get worse.

Scenario

Property manager calls about a commercial backup

How Guru handles it

Guru recognizes the commercial context (property name, building address), skips residential triage, quotes your commercial rate, and routes to your commercial-service calendar. It asks about grease traps and hydro-jetting needs for food-service callers.

See It On A Real Site

Your website, AI-powered

A live Guru chat widget on a mock plumbing website. Open it, try to stump it, book a fake appointment — it’s the same widget you’ll run on yours.

ridgelineplumbing.com

Ridgeline Plumbing Co.

Family-Owned Plumbing Since 2005

Residential and commercial plumbing for the metro area. Leak repair, water heater service, drain cleaning, and emergency 24/7 response. Licensed master plumbers on every call.

Leak Repair
Water Heaters
24/7 Emergency

Our Services

Leak Repair

Water Heaters

24/7 Emergency

Business Hours

Mon-Fri: 7 AM - 6 PM

Sat: 8 AM - 2 PM

Sun: Emergency only — 24/7

Try it out

Click the chat bubble in the bottom-right corner, then try any of these:

  • 1Ask about emergency leak repair
  • 2Try booking a water heater install
  • 3Ask about drain cleaning pricing
  • 4Give your phone number and see what happens

This is a real AI assistant powered by Guru. Everything you see here is exactly what your customers would experience on your website.

The Business Owner's View

Here's What YOU Would See

While Guru handles the customer, you get instant notifications, full transcripts, and every lead organized in your dashboard.

New Lead Notification

Your Guru Dashboard

2 min ago
New Lead---via Chat
NameJessica Tran
Phone(555) 774-2901
ServiceLeak under kitchen sink — water on floor
UrgencyEmergency (today)

Conversation Transcript

Full chat history saved

4 messages
JT

Jessica Tran

Hi, I have water pooling under my kitchen sink. Can someone come today?

Guru

Yes — active leaks are a same-day priority for us. Have you shut off the valve under the sink yet?

JT

Jessica Tran

Yes I turned it off. How much is a service call?

Guru

Our diagnostic is $79 and applies toward any repair. I can get a tech out between 1 and 3 PM today — want me to book it?

Why Contractors Switch to Guru

Compare your real options

You’re already paying for missed calls. The question is how much.

Monthly cost

Missing the Call$0 (but you lose $3,000+/mo)
Receptionist$2,500–4,000/mo
Answering Service$200–500/mo + per-min fees
Guru$149/mo flat

Available hours

Missing the CallOnly when you answer
ReceptionistBusiness hours only
Answering Service24/7 but impersonal
Guru24/7, trained on YOUR business

Books appointments?

Missing the CallNo
ReceptionistMaybe
Answering ServiceRarely
GuruYes, automatically

Knows your services?

Missing the CallN/A
ReceptionistTakes months to train
Answering ServiceReads a script
GuruKnows everything, day one

Handles multiple calls?

Missing the CallNo
ReceptionistOne at a time
Answering ServiceYes, but generic
GuruYes, unlimited

How It Works

Three steps to never missing a lead again

01

Plug Guru Into Your Phone + Website

Forward your calls to Guru Talk and drop Guru Chat on your site in one line of code. Takes 2 minutes. Works with any phone provider and any website.

02

Guru Answers Every Call and Site Chat

Whether a lead dials your number or taps the chat bubble, Guru picks up in under a second. It knows your services, hours, pricing, and service area — sounds natural, books appointments, captures leads in real time.

03

You Get a Text + a Booked Job

After every conversation — call or website chat — Guru texts you a summary. Who reached out, what they need, and whether it booked. You follow up only if you want to.

After Hours

11:32 PM, Sunday. Your phone rings.

You’re asleep. Your competitor’s phone is ringing too — and going to voicemail. Guru answers yours in under a second, triages the emergency, and books the job before you wake up.

Outcome: $2,100 emergency job booked. You wake up to a confirmed address, a scope summary, and a customer who thinks you're a hero.

AT&T11:32 PM, Sunday87%

Caller

"Oh my god, there's water coming through my kitchen ceiling from the bathroom upstairs. It's POURING. I don't know what to do."

Guru

"Okay, first thing — go shut off your main water valve. It's usually in the basement or by the water meter, looks like a big wheel or lever. Shut it off right now, then come back to the phone. I'm getting you booked for emergency service. Someone can be there in under an hour."

Booked & Summary Sent

$2,100 emergency job booked. You wake up to a confirmed address, a scope summary, and a customer who thinks you're a hero.

You slept through the whole thing.

Simple, Honest Pricing

Less than one missed job.

No hidden fees. No contracts. Cancel anytime.

Guru Talk + Guru Chat — both included. Booking & reviews too. $149/mo flat.
The Plan

Guru

$149/mo

AI that answers every call and website chat — books the appointment and sends you a summary.

100 voice min/mo included, unlimited website chat. Extra voice minutes $0.50/min — no surprise bills.

  • AI Voice Answering (100 min/mo)
  • AI Chat Widget
  • SMS Call Summaries
  • 24/7 Coverage
  • Scheduling & Booking System
  • Customer Database & Call Logs
  • Invoicing & Job Tracking
  • Automated Review Requests
Activate Guru — $149/mo

Need a website too? We build and manage them for existing Guru customers — ask after signup.

Try Guru for 30 days. If you’re not blown away, you pay nothing.

No questions asked. No contracts. Cancel anytime.

Limited Availability

Become a founding customer

We're onboarding a small group of contractors who want the best AI answering their phone in the industry. In exchange for your feedback, you get perks nobody else will.

  • Setup fee waived ($299 value)
  • Locked-in founding member pricing
  • Direct access to the team building Guru
  • Your feedback shapes the product
  • Priority support — always
Activate Guru — $149/mo

No commitment until you're live. 30-day money-back guarantee.

FAQs

Questions from plumbing companies

Guru quotes the pricing you give it — flat-rate drain cleaning, trip charges, diagnostic fees, standard water-heater install ranges. It never quotes complex jobs like repipes, slab leaks, or sewer replacements over the phone — those get booked as diagnostics so your tech scopes and prices in person.

Yes. Burst pipes, flooding, no water, and backed-up main lines are emergencies — Guru books them immediately and pages you. Slow drains, faucet replacements, and toilet install quotes are routine — those go on the regular calendar at standard rates.

Guru asks up front whether the job is residential or commercial and routes accordingly. You can set different pricing, different calendars, and different SLAs for each. Commercial property managers can be flagged for priority callback or auto-routed to your commercial lead.

It's the same forwarding your phone already supports. When you're on a job, after hours, or just busy — calls go to Guru instead of voicemail. Takes 2 minutes to set up.

Yes. Unlike a receptionist or even you, Guru can handle unlimited simultaneous calls. A busy Friday when everyone calls at once? Guru answers every single one.

No contracts. Cancel anytime. 30-day money-back guarantee. We're confident enough in Guru that we don't need to lock you in.

Your Competitors Answer Every Call. Do You?

Try a demo call right now. Hear Guru answer, book an appointment, handle objections — all in real time.