The complete customer-handling stack for service-based businesses.
Your website, plus Guru answering your calls and website chats 24/7 and booking appointments in your hours.
One plan: $99/month. 100 phone minutes are included each month. Extra minutes are $0.50 each.
Doing nothing is the expensive option
of inbound calls go to voicemail at the average HVAC, plumbing, or roofing shop. Most never call back.
Most home services businesses lose $1,200+/month to missed calls.
The average HVAC, plumbing, or roofing contractor misses 30–50% of inbound calls. The tech is on a job. The phone goes to voicemail. The homeowner calls the next contractor on Google.
At $300–$5,000 per job, that's eight to fourteen lost calls per week. Real revenue, every week, walking away while you're already working.
Most contractors know they need to fix this. Fixing it usually means piecing together an answering service, booking software, a new website and hosting, then making them all work together.
One plan. One bill. $99/month.
One plan
One price for everyone. $99/month.
One plan · Guru Complete
Your website, plus Guru answering your calls and website chats 24/7 and booking appointments in your hours.
$99/month, charged when you start and then every month. No setup fee.
100 phone minutes are included each month. Extra minutes are $0.50 each.
See my free website previewStart with a free preview of your website. You review the terms before you pay.
Hear Guru first: call (628) 256-HVACWhat is included
Your website and hosting
Pick a design for your business and edit it yourself in your account.
Guru answers your phone
Your AI receptionist picks up calls 24/7 and gets the details you need.
Guru answers website chats
Visitors get answers on your site, day or night.
Appointment booking
Guru books appointments inside the hours and services you approve.
Cancel anytime. 30-day money-back guarantee from your first payment.
Request a refund in your account within 30 days of your first payment. Extra-minute charges are not refunded.
Everything is self-serve.
Set it up yourself, step by step, right after checkout. Guru starts answering once you confirm your details and forward your calls.
The math
An example budget to assemble this yourself.
Illustrative budgeting assumptions, not current vendor quotes. Products and usage limits differ; compare actual quotes for your needs.
Your plan: 100 phone minutes are included each month. Extra minutes are $0.50 each.
Compare the tools you need, their usage limits, and your actual costs.
ROI
Here's the math.
Illustrative revenue / mo
Example: 40 calls × 10% booked × 30% paid × $400/job. Not a customer result or profit forecast.
What it costs you
Per month, one plan. 100 phone minutes are included each month. Extra minutes are $0.50 each. Cancel anytime.
An illustration, not a customer result: one additional paid job worth $400 would bring in $400 of revenue against the $99 monthly plan. Whether that is profitable depends on your job costs, phone usage, and which bookings become paid work.
For example, 40 answered calls × 10% booking rate × 30% paid-job rate × $400 per paid job equals $480 in expected revenue—not profit. These are assumptions, not observed customer results or a forecast for your business.
You don't need us to be perfect. You just need us to be cheaper than what you're losing.
Not sure if this is right for your business?
We're upfront about who we're a good fit for — and who we're not. If any of these apply, we're probably not the right tool for you.
See who this isn't forFAQ
Questions, honestly answered.
One plan. $99/month, charged when you start and then every month. No setup fee. 100 phone minutes are included each month. Extra minutes are $0.50 each.
Your website, plus Guru answering your calls and website chats 24/7 and booking appointments in your hours. All of it comes with the one plan.
Yes. Open your account, click Cancel, then confirm. You never have to call anyone. Cancel anytime. 30-day money-back guarantee from your first payment.
Cancel anytime. 30-day money-back guarantee from your first payment. Request a refund in your account within 30 days of your first payment. Extra-minute charges are not refunded.
Set it up yourself, step by step, right after checkout. Guru starts answering once you confirm your details and forward your calls. Your account walks you through it: confirm your services and hours, publish your website when you like it, then test Guru and connect your calls. There is no onboarding call to schedule.
No. Guru gets its own phone number, and your real number stays yours. You can forward your calls to Guru, or give customers the new number instead. If you forward, the setup guide shows the steps for your phone carrier and confirms it works with a test call.
Guru takes down the caller’s details and what they need, so you can call back. Each call is saved as a short summary in your account, and you can change how Guru answers whenever you like.
Yes. Guru keeps its own appointment calendar in your account, so nothing you use today has to change. Guru does not connect to those apps directly, so you would copy booked jobs into them yourself.
Try it yourself: call (628) 256-HVAC. Hear how it handles a call before deciding whether it suits your business.
No. Guru supports service-based businesses, including plumbing, electrical, roofing, landscaping, pest control, locksmiths, and businesses beyond home services. HVAC is one example; configure Guru around your own services, hours, and booking rules.
100 phone minutes are included each month. Extra minutes are $0.50 each. The included minutes start over each calendar month.
Your $99/month rate stays the same while your membership is active.
Stop losing calls. Start booking jobs.
$99/month. 100 phone minutes are included each month. Extra minutes are $0.50 each. Cancel anytime. 30-day money-back guarantee from your first payment.
Your $99/month rate stays the same while your membership is active. Everything is self-serve.