Pricing

The complete customer-handling stack for service-based businesses.

Website, AI receptionist, online booking, and scheduling — built, integrated, and ready to capture customers from day one.

Replaces $620–$3,870/moin tools you'd otherwise piece together yourself.

Built by the team behind YourSiteGuruBuilding websites and tools for home services contractors since 2014.

Two tiers. Pick yours below.

Doing nothing is the expensive option

30–50%

of inbound calls go to voicemail at the average HVAC, plumbing, or roofing shop. Most never call back.

Most home services businesses lose $1,200+/month to missed calls.

The average HVAC, plumbing, or roofing contractor misses 30–50% of inbound calls. The tech is on a job. The phone goes to voicemail. The homeowner calls the next contractor on Google.

At $300–$5,000 per job, that's eight to fourteen lost calls per week. Real revenue, every week, walking away while you're already working.

Most contractors know they need to fix this. They've been quoted $400–$3,000/mo for an answering service, $99/mo for booking software, $3,500 for a new website, plus hosting, plus integrations, plus the time to make it all work together.

We did the assembly. One product. One bill. Less than any single piece costs separately.

Two tiers

Pick your tier. Sign up in 90 seconds.

You pay nothing until Guru confirms your first qualifying customer appointment — then it's your plan price. Cancel in one click, and if you're not happy in the first 30 days after your first charge, you get a full refund. A qualifying appointment is a confirmed, non-test booking through Guru with valid customer contact details. Billing starts when it is booked—not after the visit or when your customer pays you.

Guru Plan

For contractors who already have a website but need their phone answered.

$197/mo

Billed monthly. Cancel anytime.

100 voice minutes included per month; additional minutes are $0.50 each.

Get Started — $197/mo

Includes

24/7 AI receptionist on your own tracked number (Guru Talk)
AI qualifies leads, books appointments, sends confirmations
AI chat widget you embed on your existing site (Guru Chat)
Drag-and-drop appointment calendar built for home services
Automated confirmations & reminders to homeowners
Full call transcripts & AI summaries in your portal
Automated review requests after every booked job

Not included

Hover to compare →

A new website — keep using your existing one
AI website editor in your portal
Service area pages + Google schema baked in
AI chat built into every page (vs. drop-in widget)
Live performance dashboard

You pay nothing until Guru confirms your first qualifying customer appointment. Then the selected billing rate applies. 30-day money-back guarantee — the clock starts at your first charge, not at signup. Cancel in one click.

Includes website

Guru Complete

Everything you need to capture and convert customers, in one product.

$297/mo

Billed monthly. Cancel anytime.

100 voice minutes included per month; additional minutes are $0.50 each.

Get Started — $297/mo

What you get

A custom website for your trade, live in 24 hours
AI website editor — rewrite copy, swap images, change colors. No tickets.
Service area pages + FAQ schema + GBP-ready optimization
AI chat widget built into every page (Guru Chat)
Live performance dashboard — calls, appointments, revenue

Plus everything in Guru Plan

24/7 AI receptionist on your own tracked number (Guru Talk)
AI qualifies leads, books appointments, sends confirmations
Drag-and-drop appointment calendar built for home services
Full call transcripts & AI summaries in your portal
Automated review requests after every booked job
Automated confirmations & reminders to homeowners

A qualifying appointment is a confirmed, non-test booking through Guru with valid customer contact details. Billing starts when it is booked—not after the visit or when your customer pays you. No setup fee. No salesperson will call you.

The math

An example budget to assemble this yourself.

Illustrative budgeting assumptions, not current vendor quotes. Products and usage limits differ; compare actual quotes for your needs.

Component

Example standalone cost

Complete plan

Custom website for your trade (build)

$3,500 one-time

Included

AI website editor (vs. webmaster retainer)

$100–$300/mo

Included

Website hosting + SSL + uptime

$30/mo

Included

AI receptionist

$300–$3,000/mo

Included

AI website chat

$50–$200/mo

Included

Booking software

$99/mo

Included

Tracked phone + AI call transcripts

$40/mo

Included

Service area pages + schema/SEO setup

$500 one-time

Included

Logo design

$400 one-time

Included

Live performance dashboard

$0–$200/mo

Included

Example total

Standalone$4,400 setup+ $619–$3,869/mo

Complete$0 setup+ $297/mo

Complete plan: 100 voice minutes included per month; additional minutes are $0.50 each.

Compare the tools you need, their usage limits, and your actual costs.

ROI

Here's the math.

Illustrative revenue / mo

Example: 40 calls × 10% booked × 30% paid × $400/job. Not a customer result or profit forecast.

What it costs you

$297

Monthly Complete plan. 100 voice minutes included per month; additional minutes are $0.50 each. Cancel anytime.

An illustration, not a customer result: one additional paid job worth $400 would bring in $400 of revenue against the $297 monthly Complete plan. Whether that is profitable depends on your job costs, voice usage, and which bookings become paid work.

For example, 40 answered calls × 10% booking rate × 30% paid-job rate × $400 per paid job equals $480 in expected revenue—not profit. These are assumptions, not observed customer results or a forecast for your business. 100 voice minutes included per month; additional minutes are $0.50 each.

You don't need us to be perfect. You just need us to be cheaper than what you're losing.

Annual billing

Pay annually, get two months free.

If you prefer annual billing, the plan price is equivalent to ten monthly payments. Voice overages are additional; the included allowance resets monthly.

Switch to annual at signup.

Plan

Monthly

Annual

Guru Plan

$197/mo

$1,970/yr

save $394

Guru Complete

$297/mo

$2,970/yr

save $594

Not sure if this is right for your business?

We're upfront about who we're a good fit for — and who we're not. If any of these apply, we're probably not the right tool for you.

See who this isn't for

FAQ

Questions, honestly answered.

24 hours from signup, usually less. The site auto-builds in 30 seconds. Your tracked phone number provisions immediately. Onboarding form takes 12 minutes. We're a software product, not an agency — there's no project manager, no kickoff call, no waiting list.

No. We provision a new tracked number that Guru answers. You can advertise that number directly, or forward your existing number to it (5-minute setup with your carrier). Your real number stays yours.

It transfers the call to you, or takes a detailed message and texts it to you within seconds. You see every transcript in your portal. You can adjust Guru's responses anytime by chatting with it in plain English in the portal.

One click in your portal. No retention calls, no questions asked, no partial-month refund games. If it's not working for you, leave.

Yes. Our scheduler is the default for appointments coming in through Guru, but it syncs with Google Calendar and Outlook, which most field service software also syncs with.

Try it yourself: call (628) 256-HVAC. Hear how it handles a call before deciding whether it suits your business.

You pay nothing until Guru confirms your first qualifying customer appointment. A qualifying appointment is a confirmed, non-test booking through Guru with valid customer contact details. Billing starts when it is booked—not after the visit or when your customer pays you. 30-day money-back guarantee — the clock starts at your first charge, not at signup. You can cancel in one click anytime.

No. Guru supports service-based businesses, including plumbing, electrical, roofing, landscaping, pest control, locksmiths, and businesses beyond home services. HVAC is one example; configure Guru around your own services, hours, and booking rules.

100 voice minutes included per month; additional minutes are $0.50 each. Both public plans have the same monthly allowance.

Stop losing calls. Start booking jobs.

You pay nothing until Guru confirms your first qualifying customer appointment — then it's $297/mo. Cancel in one click, and if you're not happy in the first 30 days after your first charge, you get a full refund. 100 voice minutes included per month; additional minutes are $0.50 each.

Get Started — $297/mo Hear Guru Live — (628) 256-HVAC

The rate you start at is yours for life. No salesperson will call you.