Pricing

The complete customer-handling stack for home services contractors.

Website, AI receptionist, online booking, and scheduling — built, integrated, and ready to capture customers from day one.

Replaces $620–$3,870/mo in tools you'd otherwise piece together yourself.

Built by the team behind YourSiteGuruBuilding websites and tools for home services contractors since 2014.
Two tiers. Pick yours below.

Doing nothing is the expensive option

3050%

of inbound calls go to voicemail at the average HVAC, plumbing, or roofing shop. Most never call back.

Most home services businesses lose $1,200+/month to missed calls.

The average HVAC, plumbing, or roofing contractor misses 30–50% of inbound calls. The tech is on a job. The phone goes to voicemail. The homeowner calls the next contractor on Google.

At $300–$5,000 per job, that's eight to fourteen lost calls per week. Real revenue, every week, walking away while you're already working.

Most contractors know they need to fix this. They've been quoted $400–$3,000/mo for an answering service, $99/mo for booking software, $3,500 for a new website, plus hosting, plus integrations, plus the time to make it all work together.

We did the assembly. One product. One bill. Less than any single piece costs separately.

Two tiers

Pick your tier. Sign up in 90 seconds.

One bill, no surprises · Live in 24 hours · Cancel anytime · 14-day money-back

Guru Plan

For contractors who already have a website but need their phone answered.

$197/mo

Billed monthly. Cancel anytime.

Get Started — $197/mo

Includes

  • 24/7 AI receptionist on your own tracked number (Guru Talk)
  • AI qualifies leads, books appointments, sends confirmations
  • AI chat widget you embed on your existing site (Guru Chat)
  • Drag-and-drop appointment calendar built for home services
  • Automated confirmations & reminders to homeowners
  • Full call transcripts & AI summaries in your portal
  • Automated review requests after every booked job

Not included

  • A new website — keep using your existing one
  • AI website editor in your portal
  • Service area pages + Google schema baked in
  • AI chat built into every page (vs. drop-in widget)
  • Live performance dashboard

14-day money-back guarantee

Most Popular

Guru Complete

Everything you need to capture and convert customers, in one product.

$297/mo

Billed monthly. Cancel anytime.

Get Started — $297/mo

What you get

  • A custom website for your trade, live in 24 hours
  • AI website editor — rewrite copy, swap images, change colors. No tickets.
  • Service area pages + FAQ schema + GBP-ready optimization
  • AI chat widget built into every page (Guru Chat)
  • Live performance dashboard — calls, appointments, revenue

Plus everything in Guru Plan

  • 24/7 AI receptionist on your own tracked number (Guru Talk)
  • AI qualifies leads, books appointments, sends confirmations
  • Drag-and-drop appointment calendar built for home services
  • Full call transcripts & AI summaries in your portal
  • Automated review requests after every booked job
  • Automated confirmations & reminders to homeowners

14-day money-back guarantee

90-second signup. Live in 24 hours. No setup fee. No salesperson will call you.

The math

What it would cost to assemble this yourself.

Real prices from real vendors. We're not making this up.

Component
If bought separately
Complete plan
Custom website for your trade (build)
$3,500 one-time
Included
AI website editor (vs. webmaster retainer)
$100–$300/mo
Included
Website hosting + SSL + uptime
$30/mo
Included
AI receptionist (Smith.ai, Ruby)
$300–$3,000/mo
Included
AI website chat
$50–$200/mo
Included
Booking software (Housecall Pro)
$99/mo
Included
Tracked phone + AI call transcripts
$40/mo
Included
Service area pages + schema/SEO setup
$500 one-time
Included
Logo design
$400 one-time
Included
Live performance dashboard
$0–$200/mo
Included
Total
Standalone$4,400 setup+ $619–$3,869/mo
Complete$0 setup+ $297/mo

Most contractors save more than they spend, in their first month.

ROI

Here's the math.

Recovered revenue / mo

$0

10 missed calls/mo recovered → booked → paid, at average HVAC pricing.

What it costs you

$297

Flat monthly. Cancel anytime.

Average HVAC service call: $400. Average install or replacement: $5,000+. If our AI receptionist recovers one extra job per month, you've already 3x'd what you paid us. Most of our customers recover one extra job per week.

That's not a guarantee — every business is different. But the math works at almost any conversion rate. If Guru answers 40 missed calls per month and just 10% of those become booked appointments and 30% of those become paid jobs, that's roughly $4,800/mo in recovered revenue at average HVAC pricing. We cost $297.

You don't need us to be perfect. You just need us to be cheaper than what you're losing.

Annual billing

Pay annually, get two months free.

Most of our customers stay for years (because the math works). If you'd rather pay once and forget about it, choose annual billing and get 2 months free.

Switch to annual at signup.

Plan
Monthly
Annual
Guru Plan
$197/mo
$1,970/yr
save $394
Guru Complete
$297/mo
$2,970/yr
save $594

Not sure if this is right for your business?

We're upfront about who we're a good fit for — and who we're not. If any of these apply, we're probably not the right tool for you.

See who this isn't for

FAQ

Questions, honestly answered.

24 hours from signup, usually less. The site auto-builds in 30 seconds. Your tracked phone number provisions immediately. Onboarding form takes 12 minutes. We're a software product, not an agency — there's no project manager, no kickoff call, no waiting list.

No. We provision a new tracked number that Guru answers. You can advertise that number directly, or forward your existing number to it (5-minute setup with your carrier). Your real number stays yours.

It transfers the call to you, or takes a detailed message and texts it to you within seconds. You see every transcript in your portal. You can adjust Guru's responses anytime by chatting with it in plain English in the portal.

One click in your portal. No retention calls, no questions asked, no partial-month refund games. If it's not working for you, leave.

Yes. Our scheduler is the default for appointments coming in through Guru, but it syncs with Google Calendar and Outlook, which most field service software also syncs with.

Try it yourself: call (628) 256-HVAC. Most people don't realize it's AI until they're told. If you don't think it's good enough, don't sign up.

Yes. Sign up, use everything, cancel within 14 days for a full refund. No questions, no friction.

No. We work for any home services trade — plumbing, electrical, roofing, landscaping, pest control, locksmith, garage door, and more. HVAC is just where most of our public examples live right now. The system is the same regardless of trade.

Stop losing calls. Start booking jobs.

24-hour setup. Cancel anytime. Most customers ROI in week one.

No setup fee. No contract. No salesperson will call you.