Pricing

The complete customer-handling stack for home services contractors.

Website, AI receptionist, online booking, and scheduling — built, integrated, and ready to capture customers from day one.

Replaces $620–$3,870/mo in tools you'd otherwise piece together yourself.

Built by the team behind YourSiteGuruBuilding websites and tools for home services contractors since 2014.

Two tiers. Pick yours below.

Doing nothing is the expensive option

30–50%

of inbound calls go to voicemail at the average HVAC, plumbing, or roofing shop. Most never call back.

Most home services businesses lose $1,200+/month to missed calls.

The average HVAC, plumbing, or roofing contractor misses 30–50% of inbound calls. The tech is on a job. The phone goes to voicemail. The homeowner calls the next contractor on Google.

At $300–$5,000 per job, that's eight to fourteen lost calls per week. Real revenue, every week, walking away while you're already working.

Most contractors know they need to fix this. They've been quoted $400–$3,000/mo for an answering service, $99/mo for booking software, $3,500 for a new website, plus hosting, plus integrations, plus the time to make it all work together.

We did the assembly. One product. One bill. Less than any single piece costs separately.

Two tiers

Pick your tier. Sign up in 90 seconds.

One bill, no surprises · Live in 24 hours · Cancel anytime · 14-day money-back

Guru Plan

For contractors who already have a website but need their phone answered.

$197/mo

Billed monthly. Cancel anytime.

Get Started — $197/mo

Includes

24/7 AI receptionist on your own tracked number (Guru Talk)
AI qualifies leads, books appointments, sends confirmations
AI chat widget you embed on your existing site (Guru Chat)
Drag-and-drop appointment calendar built for home services
Automated confirmations & reminders to homeowners
Full call transcripts & AI summaries in your portal
Automated review requests after every booked job

Not included

Hover to compare →

A new website — keep using your existing one
AI website editor in your portal
Service area pages + Google schema baked in
AI chat built into every page (vs. drop-in widget)
Live performance dashboard

14-day money-back guarantee

What it would cost to assemble this yourself.

Real prices from real vendors. We're not making this up.

Component

If bought separately

Complete plan

Custom website for your trade (build)

$3,500 one-time

Included

AI website editor (vs. webmaster retainer)

$100–$300/mo

Included

Website hosting + SSL + uptime

$30/mo

Included

AI receptionist (Smith.ai, Ruby)

$300–$3,000/mo

Included

AI website chat

$50–$200/mo

Included

Booking software (Housecall Pro)

$99/mo

Included

Tracked phone + AI call transcripts

$40/mo

Included

Service area pages + schema/SEO setup

$500 one-time

Included

Logo design

$400 one-time

Included

Live performance dashboard

$0–$200/mo

Included

Total

Standalone$4,400 setup+ $619–$3,869/mo

Complete$0 setup+ $297/mo

Most contractors save more than they spend, in their first month.

ROI

Here's the math.

Recovered revenue / mo

10 missed calls/mo recovered → booked → paid, at average HVAC pricing.

What it costs you

$297

Flat monthly. Cancel anytime.

Average HVAC service call: $400. Average install or replacement: $5,000+. If our AI receptionist recovers one extra job per month, you've already 3x'd what you paid us. Most of our customers recover one extra job per week.

That's not a guarantee — every business is different. But the math works at almost any conversion rate. If Guru answers 40 missed calls per month and just 10% of those become booked appointments and 30% of those become paid jobs, that's roughly $4,800/mo in recovered revenue at average HVAC pricing. We cost $297.

You don't need us to be perfect. You just need us to be cheaper than what you're losing.

Annual billing

Pay annually, get two months free.

Most of our customers stay for years (because the math works). If you'd rather pay once and forget about it, choose annual billing and get 2 months free.

Switch to annual at signup.

Plan

Monthly

Annual

Guru Plan

$197/mo

$1,970/yr

save $394

Guru Complete

$297/mo

$2,970/yr

save $594

Not sure if this is right for your business?

We're upfront about who we're a good fit for — and who we're not. If any of these apply, we're probably not the right tool for you.

See who this isn't for

FAQ

Questions, honestly answered.

24 hours from signup, usually less. The site auto-builds in 30 seconds. Your tracked phone number provisions immediately. Onboarding form takes 12 minutes. We're a software product, not an agency — there's no project manager, no kickoff call, no waiting list.

No. We provision a new tracked number that Guru answers. You can advertise that number directly, or forward your existing number to it (5-minute setup with your carrier). Your real number stays yours.

It transfers the call to you, or takes a detailed message and texts it to you within seconds. You see every transcript in your portal. You can adjust Guru's responses anytime by chatting with it in plain English in the portal.

One click in your portal. No retention calls, no questions asked, no partial-month refund games. If it's not working for you, leave.

Yes. Our scheduler is the default for appointments coming in through Guru, but it syncs with Google Calendar and Outlook, which most field service software also syncs with.

Try it yourself: call (628) 256-HVAC. Most people don't realize it's AI until they're told. If you don't think it's good enough, don't sign up.

Yes. Sign up, use everything, cancel within 14 days for a full refund. No questions, no friction.

No. We work for any home services trade — plumbing, electrical, roofing, landscaping, pest control, locksmith, garage door, and more. HVAC is just where most of our public examples live right now. The system is the same regardless of trade.

Stop losing calls. Start booking jobs.

24-hour setup. Cancel anytime. Most customers ROI in week one.

Get Started — $297/mo Hear Guru Live — (628) 256-HVAC

No setup fee. No contract. No salesperson will call you.